When we first met with H2O, their means of communication were scattered and inconsistent. Often, not all pertinent information would make it into a Tweet, post, or Sunday announcement. Through conducting surveys with the congregation and interviewing the staff, we learned that most people had a preferred method of finding details about events—be it the website, Facebook, Twitter, or announcements—but that medium didn’t always have that information, and so they’d be left to ask around.
It became our goal to develop a clear, systematic way for H2O to communicate information more effectively. We wanted to create a central, easily accessible place for staff, members, and especially newcomers to get involved.