Ruby & Co is a new coffee shop in Turkey offering the highest quality coffee in Antalya, selling artisan guitars, hosting music performances, and giving instrumental lessons.


Artisanal + approachable

But while they wanted to be seen as top-tier, they also wanted to feel welcoming to families, non-musicians—everyone. We created a sophisticated yet warm brand that would convey their hospitality and expertise to everyone who stepped in for a cup.


From the client

I felt from the beginning that I’d found kindred spirits in Nate, Ryan, and the team. They were interested in my business, and asked good questions throughout the project to learn what I wanted to achieve. The result was a design concept that has been referred to as cool, sophisticated, and clever.

—Mark Ruby, Founder, Ruby & Co