Thoughtful, but not inflated
Human, not robotic
Sophisticated, but not posh
Curious, never naive
Disruptive, but not disorderly
Visionary, but not overambitious
Playful, but not frivolous
Clever, never cunning
The Dot & The Line
The dot and the line are the core components of the Arvata Visual Identity. This idea illustrates the dynamic connection of graph networks in API management—whether teams, containers, routes, NLP, etc. Literal lines convey a clear line of sight to activity.
Extreme adaptability and modularity allow the brand to extend to a wide variety of applications—in step with Arvata’s friendly and customizable user experience. The visual identity can be seen as a system of parts—a kit—that can be used and expanded as Arvata grows.
The network of connected lines shows strength, almost like architectural trusses, demonstrating the product’s impact on companies who utilize it; however, it’s articulate, lightweight, specific quality can’t be ignored. Additionally, this idea connotes security: the pieces lock together to form precise, rigid boundaries.