Daisy Cakes


A colorful brand identity for a growing cake pop business.

Daisy Cakes is in the business of creating seasonal and innovative cake pops for all occasions. Made with love in Kent Ohio, Daisy Cakes hopes to bring deliciousness and delight to parties, events, or days at the market. As Daisy Cakes continues to grow (they’ve sold 45,000 pops already this year) and make more pop-up appearances across Northeast Ohio, we were excited to collaborate with them.

Our brand identity takes inspiration from the fun, quirkiness, and craft put into every cake pop made by the Daisy Cakes team. Literal pops and sprinkles of color adorn the brand materials we created including business cards, a website, and signage for the Pop Cycle, Daisy Cakes’s storefront on wheels.


Daisy Cakes


Brand Identity, Custom Logotype Design, Apparel, Stationery, Print Collateral, Website Design, Signage, Vehicle Graphics




The logotype was lovingly hand-lettered, taking inspiration from the quirkiness of each pop.


We created a set of cake-pop illustrations that work as identifiers for the many flavors offered by Daisy Cakes. These now cover the Pop Cycle so it stands out at the many markets the team participates in.


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