The Kent State University Museum seeks to advance the understanding of world cultures through collecting, preserving, interpreting and exhibiting fashion, textiles, and related arts to students, scholars and the general public. We worked alongside the museum to design a visual identity that would support their desire to be an accessible establishment for students, community members, and lovers of fashion and culture. The new identity focuses on the history of the Rockwell building and the progressive exhibitions and programming offered by the museum.
The logo design was created after the original door handles on Rockwell Hall, originally Kent State University’s main library. An original concept was created by the Kent State University Communications and Marketing team.
The brand utilizes a variable typeface, Roslindale, created by David Jonathan Ross. The museum is well known for its permanent fashion timeline exhibit, spanning two centuries of fashion history and highlighting Victorian era garments. Roslindale is based on Victorian era sensibilities while conveying a bold contemporary feel.