Leroy Community Chapel

Leroy Community Chapel is a vibrant and growing church located near Cleveland, Ohio. They seek to faithfully equip and encourage believers through their teaching and develop a greater heart to serve their local community and the world. 

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Opportunities for growth

During the phase of a church building expansion project Leroy realized the potential value of rebranding. Their identity system felt disconnected from the tone and messaging they were hoping to communicate as a church through their branding. We met with Leroy and agreed this was a perfect transition period for them to explore a fresh identity to better reflect their values and aspirations.

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Steeple Mark Progression

We were inspired by the steeple on Leroy's church roofline and we developed a logo mark that would relate to this iconic architectural element. A diverse array of concepts and logo iterations were explored to refine a symbol that accurately reflected Leroy—both the physical steeple form and their brand values.

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Building the brand

The steeple logo enabled us to connect the church identity to a strong historical Christian symbol, while adapting it to a modern context through bold typography and geometric icons. We designed a brand system that built upon the qualities of clarity, personality, and balance that the steeple mark communicated.

Leroy's new identity revolves around the values of a stable and friendly church that is modern in their communication and reliably consistent with evangelical Christian teachings.

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“Who We Are” Symbols

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Symbols Row

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Symbols Grid Pattern

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The clean geometry and simple shapes of the steeple mark and logotype allow the church logo to be highly versatile and flexible for many applications. The combination of the Effra and Cabrito font families and a diverse palette of neutral and vibrant colors allows Leroy to adapt their communication to a variety of topics and situations.

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Brand guidelines website

We produced a web-based brand guidelines site to aid Leroy's leadership team in the use of their new brand. It outlines the concept behind Leroy, its brand strategy, and the visual identity assets all through an easily accessible site.

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Testimonial

Thanks for making this process a real joy to be a part of. It is always fun to see people work who are really good at what they do—as you all are! May your business overflow with influence in all you do.

—Mark Spansel, Lead Pastor, Leroy Community Chapel

Each+Every is a multidisciplinary design studio working across print, digital, and environmental media.

Get in Touch
(330) 940-9567
hello@eachevery.com
P.O. Box 1105
Kent, Ohio 44240

Get in Touch
(330) 940-9567
hello@eachevery.com
P.O. Box 1105
Kent, Ohio 44240

Visit Us
156 N. Water Street
Kent, Ohio 44240
visit@eachevery.com

Visit Us
156 N. Water Street
Kent, Ohio 44240
visit@eachevery.com

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