Mapping May 4

MM4-8

On May 4, 1970 four students were killed and nine were wounded during a non-violent protest against the Vietnam War at Kent State University. The reaction was national shock and outrage, both against and in support of the killings. The largest student strike (over 5 million students) took place over several days following the shooting, the voting age was constitutionally changed from 21 to 18 within nine months, and sentiments against the war began turning more negative. The events no-less affected the local community, and many oral histories were recorded following the tragedy. 

We collaborated with the Department of Geography and the School of Peace and Conflict Studies to design Mapping May 4, a web application and set of public art installations that map the oral histories found within the May 4 Collection of the Kent State Special Collections & Archives. The site serves as an exploratory digital memorial, but does not necessarily aim to establish historical facts—stories associated with some sites are quite contradictory. Instead, this app aims to open a space for dialogue in the hope of building understanding, connection across difference, and ultimately reconciliation.

Client

Kent State University

Services

Website Design & Development
User Experience Design
Information Architecture
Public Art Signage

MM4-1
MM4-7
MM4-Map

The background map is an aerial photo taken in April 1970, before many of the changes to roads and infrastructure in Kent changed, capturing Kent at a significant historical moment.

MM4-5
MM4-2
BannerMocks
MM4-BannersDowntown-2
MM4-BannersDowntown-4
MM4-BannersDowntown-7

(More Work)

White Stone MediaA storied brand and website for a mother-daughter team.
Nona’s Custom ConfectioneryA tastefully crafted brand for a local confectionery.
Hope Counseling ServicesA living brand and website for a biblical counseling center.
Parkside KentCustom logotype for a plant of Parkside Church in Kent, Ohio.
Rhythm BathA flexible short term brand for an immersive dance installation.
Luma CounselingA bright name, brand, and website for a Christian counseling center proudly serving Indianapolis
Bellefonte Building SupplyA hard working and strong brand for a locally owned and operated lumber yard, hardware store, and rental center.
Aspen MinistryA genuine and clear brand that is bringing together God's people to introduce the next generation to Jesus.
Bent Tree Coffee RoastersBuilding a refreshed, eclectic brand for and artisanal coffee roaster in the heart of Kent, Ohio
Kent State College of Architecture & Environmental DesignNew booklets and programs for the Kent State College of Architecture & Environmental Design
KapsolDesigning a thoughtful brand and packaging system for a pioneering agricultural platform
Peninsula ArchitectsA timeless and sculpted brand identity for an architecture studio focusing on sustainability.
File/LifeCo-creating an installation design remembering the stories of Pennhurst
Mobile MakerspaceRedesigning an RV into a mobile poetry makerspace and classroom
Christ Community ChapelDesigning a comprehensive brand system, space, and web app to empower a church to reimagine its mission
Roofsmith RestorationCrafting a confident brand toolkit for an ambitious roofing company
Franklin HallCreating an energetic and dynamic environment for Franklin Hall at Kent State University
Mapping May 4Designing an exploratory web app that maps the oral histories of May 4, 1970
Charles Koch Institute and Foundation WebsitesBuilding a pair of custom, responsive websites for a social philanthropy foundation and institute
North Water Brewing Co.Branding a local brewery with a quirky name, brand, and signage system
ArcotRedefining the world leader in digital payment security
Armed with Our VoicesDesigning an adaptable pop-up exhibit experience that encourages visitors to explore the history of May 4th, 1970
Honeycutt PropertiesCreating a boldly framed brand for a real estate company in New Bern, North Carolina
Poynter-Koch Media & Journalism FellowshipDesigning an adaptive brand system for a thought-leading journalism fellowship program
Traveling StanzasDesigning a comprehensive set of digital writing tools, spaces, and apps with an award-winning poetry center
CRG TechnologiesDesigning a vibrant brand for a team of API management experts
Kent SignDesigning a new placemaking opportunity for downtown Kent, Ohio
TiccoNaming, branding, web, and product design for a network of people shaping cities
The Project on Rural MinistryCrafting a brand identity for a regional interdisciplinary initiative that celebrates the unique characteristics of the communities who participate
Better BlockGuiding a grass-roots tactical urbanism and brand project for an historic district in Kent, Ohio
Daisy CakesCrafting a colorful brand identity for a growing cake pop business
LogosVarious logos we’ve created over the years

New Projects

collaborations@eachevery.com

Follow Along

PositivelyCreative-Black3

Est. 2011 · ©2025 Each + Every. All Rights Reserved.