North Water Brewing Co.
A playful name, brand, and signage system for a local brewery.
North Water Brewing Co. is a Kent-based brewery located in the Mill District, an historic industrial street next to the Cuyahoga River. The locally sourced team is focused on creating artisan ales, minimizing environmental footprint, and creating a safe and friendly atmosphere for people to meet, share stories, and hear live music.
Herons can often be seen flying over the Cuyahoga River and stands as a primary symbol for the brewery, representing its proximity to the water. The brand identity builds on the historic visual language of N. Water Street by referencing its sign-painting, while also capturing the arts culture of the Mill District. A series of playful illustrations and simple copywriting creates a lighthearted atmosphere for both college students and community members alike.
Client
North Water Brewing Co.
Services
Brand Identity, Naming, Logo Design, Apparel, Stationery, Print Collateral, Signage, Wayfinding
Year
2019
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