Parkside Students
A adaptive brand identity created with a restrained typography and expressive collages for a growing youth ministry.
Parkside Students is a growing student ministry with many sub-groups—Middle School, High School, Sunday morning gatherings, midweek gatherings, small groups, volunteer teams, and various events. Though the previous brand identity served its student ministries well for many years, Parkside felt that it was time to retire the dated designs. Finding a clear and adaptable way to communicate was a top priority. In the end, the new brand identity would serve as the relevant face for a new season of ministry and strengthen communication for years to come.
The new brand identity pairs restrained typography with expressive collages, reflecting the tenet that Parkside Students is a ministry focused on building connections and fostering meaningful relationships. By incorporating older illustrative elements like engravings and scans from the British Library archives alongside expressive photography and bold typography, the system feels interesting, fresh, and flexible.
Client
Parkside Church
Services
Brand Identity, Apparel, Stationery, Print Collateral
Year
2018
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