While it wasn’t a “Marie-Kondo-moment” per-say, when Parkside Church approached us for a redesign of its student ministry branding, it did seem an opportunity to spark some joy! Though the previous brand identity served its student ministries well for many years, Parkside felt that it was time to retire the dated designs. With a new school year about to begin, it was a prime time to introduce something new.
Parkside’s student ministries has many different sub-groups—Middle School, High School, Sunday morning gatherings, midweek gatherings, small groups, volunteer teams, and various events—so finding a clear and adaptable way to communicate was a top priority. In the end, the new brand identity would serve as the relevant face for a new season of ministry and strengthen communication for years to come.
The new brand identity pairs restrained typography with expressive collages, reflecting the tenet that Parkside Students is a ministry focused on building connections and fostering meaningful relationships. By incorporating older illustrative elements like engravings and scans from the British Library archives alongside expressive photography and bold typography, the system feels interesting, fresh, and flexible.
Libre Franklin is the only typeface used throughout the brand identity. Its cleary and sturdy composition provides the kind of stability needed to complement the organic qualities of the brand’s extended visual language. It also includes a wide range of weights for use in a variety of applications, getting back at the goal to make sure the brand could communicate clearly for many years to come.