While it wasn’t a “Marie-Kondo-moment” per-say, when Parkside Church approached us for a redesign of its student ministry branding, it did seem an opportunity to spark some joy! Though the previous brand identity served its student ministries well for many years, Parkside felt that it was time to retire the dated designs. With a new school year about to begin, it was a prime time to introduce something new.
Parkside’s student ministries has many different sub-groups — Middle School, High School, Sunday morning gatherings, midweek gatherings, small groups, volunteer teams, and various events — so finding a clear and adaptable way to communicate was a top priority. In the end, the new brand identity would serve as the relevant face for a new season of ministry and strengthen communication for years to come.