A restrained and accessible typographic execution invites the audience to imbue the brand with their own personal perceptions and experiences. The logotype’s active composition conveys an engaging field of view but avoids prescribing a specific idea, instead addressing the audience as participants, not consumers. The Media and Journalism Fellowship brand decidedly reflects this idea of individual and collective investment.
Beginning in 1996, the Poynter Institute partnered with Tobias Frere-Jones at Font Bureau to create the Poynter series of typefaces. The Media and Journalism Fellowship brand identity uses these typefaces exclusively. New Media journalism via online social platforms has disrupted and evolved from traditional Old Media channels; this idea is alluded to by applying stark, bright blue brand elements over more restrained content to activate a clear juxtaposition.
Roofsmith RestorationCrafting a confident brand toolkit for an ambitious roofing company
Christ Community ChapelDesigning a comprehensive brand system, space, and web app to empower a church to reimagine its mission
Charles Koch Institute and Foundation WebsitesBuilding a pair of custom, responsive websites for a social philanthropy foundation and institute
ArcotRedefining the world leader in digital payment security
North Water Brewing Co.Branding a local brewery with a quirky name, brand, and signage system
Armed with Our VoicesDesigning an adaptable pop-up exhibit experience that encourages visitors to explore the history of May 4th, student protest, and the timely themes of peace and conflict transformation
Honeycutt PropertiesCreating a boldly framed brand for a real estate company in New Bern, North Carolina
Mapping May 4Designing an exploratory web app that maps the oral histories of May 4, 1970.
Traveling StanzasDesigning a comprehensive set of digital writing tools, spaces, and apps with an award-winning poetry center
Fieldstone CounselingComing Soon
CRG TechnologiesDesigning a vibrant brand for a team of API management experts
Neighborhood VoicesBuilding a humble website highlighting the poetry, memoirs, and essays written by everyday Clevelanders
TiccoNaming, branding, web, and product design for a network of people shaping cities
The Project on Rural MinistryCrafting a brand identity for a regional interdisciplinary initiative that celebrates the unique characteristics of the communities who participate
Better BlockGuiding a grass-roots tactical urbanism and brand project for an historic district in Kent, Ohio
Daisy CakesCrafting a colorful brand identity for a growing cake pop business
Parkside StudentsForming an adaptive brand identity created with a restrained typography and expressive collages for a growing youth ministry
Misc LogosVarious logos we’ve created over the years