Poynter-Koch Media and Journalism Fellowship
An adaptive brand system for a thought-leading journalism fellowship program.
Both the Charles Koch Institute and the Poynter Institute are regarded as luminaries in their disciplines, leading thought and championing best practices for policy and press. Together, they formed a Media and Journalism Fellowship, providing an excellent opportunity for a spectrum of emerging career professionals or those considering a career shift.
We created an adaptive brand system that aims to capture the immersive, participatory, empowering qualities of being a Poynter-Koch Fellow in a program examining the implications and responsibilities of New Media journalism.The visual identity combines old and new aesthetic qualities to connote the discipline’s technological evolution. Austere design conventions typically associated with print layout are juxtaposed with bright, divergent visual elements characteristic of on-screen interaction.
Client
Charles Koch Institute +
Poynter Institute
Services
Brand Identity, Brand Guidelines, Logo Design, Print Collateral, Stationery
Year
2018
A restrained and accessible typographic execution invites the audience to imbue the brand with their own personal perceptions and experiences. The logotype’s active composition conveys an engaging field of view but avoids prescribing a specific idea, instead addressing the audience as participants, not consumers. The Media and Journalism Fellowship brand decidedly reflects this idea of individual and collective investment.
Beginning in 1996, the Poynter Institute partnered with Tobias Frere-Jones at Font Bureau to create the Poynter series of typefaces. The Media and Journalism Fellowship brand identity uses these typefaces exclusively. New Media journalism via online social platforms has disrupted and evolved from traditional Old Media channels; this idea is alluded to by applying stark, bright blue brand elements over more restrained content to activate a clear juxtaposition.
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