Poynter-Koch Media and Journalism Fellowship

PK_MultiPoster

An adaptive brand system for a thought-leading journalism fellowship program.

Both the Charles Koch Institute and the Poynter Institute are regarded as luminaries in their disciplines, leading thought and championing best practices for policy and press. Together, they formed a Media and Journalism Fellowship, providing an excellent opportunity for a spectrum of emerging career professionals or those considering a career shift.

We created an adaptive brand system that aims to capture the immersive, participatory, empowering qualities of being a Poynter-Koch Fellow in a program examining the implications and responsibilities of New Media journalism.The visual identity combines old and new aesthetic qualities to connote the discipline’s technological evolution. Austere design conventions typically associated with print layout are juxtaposed with bright, divergent visual elements characteristic of on-screen interaction.

Client

Charles Koch Institute +
Poynter Institute

Services

Brand Identity, Brand Guidelines, Logo Design, Print Collateral, Stationery

Year

2018

Logos
Variations
Construction

A restrained and accessible typographic execution invites the audience to imbue the brand with their own personal perceptions and experiences. The logotype’s active composition conveys an engaging field of view but avoids prescribing a specific idea, instead addressing the audience as participants, not consumers. The Media and Journalism Fellowship brand decidedly reflects this idea of individual and collective investment.

PK_TablingCard2
BrandGuide
PK_Backdrop

Beginning in 1996, the Poynter Institute partnered with Tobias Frere-Jones at Font Bureau to create the Poynter series of typefaces. The Media and Journalism Fellowship brand identity uses these typefaces exclusively. New Media journalism via online social platforms has disrupted and evolved from traditional Old Media channels; this idea is alluded to by applying stark, bright blue brand elements over more restrained content to activate a clear juxtaposition.

Poster
PK_Poster
PK_Enamel-Pin_Mockup_2

More Work

File/LifeCo-creating an installation design remembering the stories of Pennhurst

Mobile MakerspaceRedesigning an RV into a mobile poetry makerspace and classroom

KENT SignDesigning a new placemaking opportunity for downtown Kent, Ohio

Franklin HallCreating an energetic and dynamic environment for Franklin Hall at Kent State University

Peninsula ArchitectsA timeless and sculpted brand identity for an architecture studio focusing on sustainability.

Roofsmith RestorationCrafting a confident brand toolkit for an ambitious roofing company

Christ Community ChapelDesigning a comprehensive brand system, space, and web app to empower a church to reimagine its mission

Charles Koch Institute and Foundation WebsitesBuilding a pair of custom, responsive websites for a social philanthropy foundation and institute

ArcotRedefining the world leader in digital payment security

North Water Brewing Co.Branding a local brewery with a quirky name, brand, and signage system

Armed with Our VoicesDesigning an adaptable pop-up exhibit experience that encourages visitors to explore the history of May 4th, student protest, and the timely themes of peace and conflict transformation

Honeycutt PropertiesCreating a boldly framed brand for a real estate company in New Bern, North Carolina

Mapping May 4Designing an exploratory web app that maps the oral histories of May 4, 1970.

Traveling StanzasDesigning a comprehensive set of digital writing tools, spaces, and apps with an award-winning poetry center

CRG TechnologiesDesigning a vibrant brand for a team of API management experts

Neighborhood VoicesBuilding a humble website highlighting the poetry, memoirs, and essays written by everyday Clevelanders

TiccoNaming, branding, web, and product design for a network of people shaping cities

The Project on Rural MinistryCrafting a brand identity for a regional interdisciplinary initiative that celebrates the unique characteristics of the communities who participate

Better BlockGuiding a grass-roots tactical urbanism and brand project for an historic district in Kent, Ohio

Daisy CakesCrafting a colorful brand identity for a growing cake pop business

Parkside StudentsForming an adaptive brand identity created with a restrained typography and expressive collages for a growing youth ministry

Misc LogosVarious logos we’ve created over the years

New Projects

collaborations@eachevery.com

©2022 Each + Every. All Rights Reserved.