The Project on Rural Ministry
A brand identity for a regional interdisciplinary initiative that celebrates the unique characteristics of the communities who participate.
The Project on Rural Ministry was founded at Grove City College, and works to equip, empower, and encourage a cohort of pastors who minister to Agricultural, Appalachian, and Rust Belt regions in Ohio and Western Pennsylvania. Their cooperative approach emphasizes the participation of college, church, and community, while its interdisciplinary focus in the areas of ministry, social work, and entrepreneurship recognizes the unique challenges and opportunities pastors encounter in rural settings.
We created a brand that would reflect their commitment to community by reaching back to a distinctly rich emblem of rural America—barn quilts. These pieces of traditional folk art are typically designed on an 8x8 grid per the traditions of quilt-making. They’re often painted in vibrant colors on wooden panels and mounted in places of prominence on homes and outbuildings. We are excited to continue supporting the team and its exciting work in a region that is close to home.
Client
The Project on Rural Ministry
Services
Brand Identity, Logo Design, Stationery, Print Collateral, Website Design
Year
2018
Barn quilts are typically designed on an 8x8 grid per the traditions of quilt-making. They stay true to tradition in their symbolism: we redesigned common barn quilt patterns as part of the PRM visual language to include variations like “Next Door Neighbor,” “Friendship Star,” “Log Cabin,” “Flying Geese,” and “Mill Wheel.”
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