Ruby & Co

Ruby & Co is a new coffee shop in Turkey offering the highest quality coffee in Antalya, selling artisan guitars, hosting music performances, and giving instrumental lessons.

Ruby & Co coffee bag and beans
Ruby & Co gift bag
Ruby & Co business card
Artisanal + approachable

But while they wanted to be seen as top-tier, they also wanted to feel welcoming to families, non-musicians—everyone. We created a sophisticated yet warm brand that would convey their hospitality and expertise to everyone who stepped in for a cup.

Ruby & Co collateral, including a letterhead, business card, and envelope
A man prepares coffee in a Chemex
The Ruby & Co logo is etched into a glass mug
A wall mural written in Turkish, which translates to “the heart desires neither coffee nor coffeehouse—the heart desires friendship; coffee is merely an excuse”

I felt from the beginning that I’d found kindred spirits in Nate, Ryan, and the team. They were interested in my business, and asked good questions throughout the project to learn what I wanted to achieve. The result was a design concept that has been referred to as cool, sophisticated, and clever.

—Mark Ruby, Founder, Ruby & Co