In 1964, John Benjamin Schneller, an electrical engineer by trade, opened John Schneller & Associates in Kent, Ohio. In the last 50 years, the company has grown to be the world’s largest supplier of interior laminates for commercial airlines—providing innovative and safe design, technology, and fabrication.
Every year, Schneller designs a new collection of interior materials targeted towards airline interior designers at trade shows around the world. While Schneller has been regarded as the leader in airline interior fabrication and manufacturing, they wanted to expand their influence into design leadership as well—to be recognized as a design-focused company in all regards. To initiate this project, we began consider ways that Schneller’s brand voice could be elevated as design-focused.
We conducted a competitive analysis of airline interior designers and fabricators, conducted interviews with their design staff and leadership, and took an observational tour of their design and fabrication facility located in Kent. Early on, it became clear that the Schneller design team was producing cutting-edge materials, creative pattern illustrations, textures, printing technologies, and concepts for luxury airline interiors. Additionally, we found that the Schneller design team was passionate about finding custom solutions for a wide array of needs and brands.