Our challenge with Shape was to express a number of qualities through their brand. The brand and name that surfaced was optimistic, simple, and modular.
Shape is a nonprofit—
They’re not an expensive tech company.
Shape is multidisciplinary—
The brand needs to feel like it fits in the realms of video, photo, and design—not like it’s too catered to one field.
Shape is educational—
One way they want to cut costs is to hire interns.
Shape is professional—
Although there are students doing much of the work, there are professionals guiding the way the whole time. The quality of work would not suffer.