Upstate Spine & Sport

Upstate Spine & Sport was started with the vision of providing Greenville, South Carolina and the surrounding areas with unparalleled chiropractic service and individual results. Their goal is not only to help their clients feel better and become pain-free, but to empower each individual to lead a healthier life.

USS-Logos
Background

Dave and Fran Jolson came to us with an ambitious idea for getting Upstate Spine & Sport off the ground with a new logo and brand system. We learned from Dave early on that it was important to position Upstate as a progressive service that goes beyond the traditional approach to chiropractic care, and towards a more natural and movement-based recovery care. We conducted a competitive analysis of other practices which helped us to find opportunities for differentiation within the market.

USS-Logo
The brand

We designed the brand to be an adaptable system with a bold and iconic logo, clear and consistent typography, an energetic and professional color palette, and a range of visual elements for both large and small scale displays.

USS-Merch
USS-Stationery
Outcome

Dave and Fran embraced the new branding enthusiastically and have implemented the branding across many print and digital applications. Their business was launched successfully in 2017 and they have seen steady growth in the list of clients they serve and their engagement and public interest from social media.

USS-Trifold
USS-Image
USS-WaterBottle
USS-Shirts

Each+Every is a multidisciplinary design studio working across print, digital, and environmental media.

Get in Touch
(330) 940-9567
hello@eachevery.com
P.O. Box 1105
Kent, Ohio 44240

Get in Touch
(330) 940-9567
hello@eachevery.com
P.O. Box 1105
Kent, Ohio 44240

Visit Us
156 N. Water Street
Kent, Ohio 44240
visit@eachevery.com

Visit Us
156 N. Water Street
Kent, Ohio 44240
visit@eachevery.com

Sign up for our newsletter.