Urban Vision is a Christian nonprofit organization that is seeking to transform the North Hill neighborhood in Akron, Ohio into a vibrant, holistic community. They offer numerous programs for adults and children that bridge lingual gaps, provide job opportunities, give counseling, and offer education on health and medical issues.
We had the pleasure of designing their 25th anniversary viewbook, which highlights the work they do throughout the year, as well as ways to partner with them to donate and volunteer. The viewbook was distributed at their annual banquet, which showcases Urban Vision’s wonderful, enriching, and mission-focused programming for the community members of North Hill. It will also be available to anyone who comes to Urban Vision’s doors to learn more or get involved.
Since the North Hill neighborhood is largely made up of refugees, language and economic divides create barriers between residents and their neighbors. Last year, Urban Vision came to us seeking a way to communicate the hardships of the Akron neighborhood they serve at the fundraiser. They wanted to display infographics that would invoke thought, empathy, and giving.
But hearing about all of the good they had done and the lives they’ve changed, we wanted to make something that would remind guests of Urban Vision’s impact. So alongside the infographics, we created takeaway postcards for the event guests. One side had the infographic, and the other listed programs and values that Urban Vision implemented that meet the needs of the community.
Our prints painted a picture of the struggles of the North Hill neighborhood and the effort Urban Vision puts in year-round to fulfill those needs.