The Woodward Foundation is a local philanthropic organization that provides funds to northeast Ohio nonprofits and community-focused institutions. For the past decade, the foundation has built its connections purely through word of mouth—without communication materials of any kind. To bring it into the public’s awareness, we partnered with the board to create a brand identity system that would establish a visual language about the Foundation and build on the credibility it’s gained throughout the years.
The Woodward Foundation identity was made to honor and embody the foundation’s namesake and benefactor, Josephine Woodward. She was sophisticated and elegant—best encompassed by the art deco movement, which she associated with “the best years of her life.” This era drives the visuals behind the identity of the Woodward Foundation.
As a result, the identity suite is filled with crisp lines, deco-reminiscent patterns, and a color palette that conveys grandeur and grace. The Woodward Foundation now has a memorable system for their organization which pays homage to Josephine and will serve them—as they’ve served the community—for years to come.